@import url("https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700;800;900&display=swap");
:root {
  --bg: #080706;
  --surface: #171310;
  --text: #fffaf5;
  --muted: #aaa19a;
  --line: rgba(255, 255, 255, 0.1);
  --orange: #ff850f;
  --orange-deep: #ff5c00;
  --orange-soft: #ffb25f;
  --max: 1240px;
  --shadow: 0 28px 90px rgba(0, 0, 0, 0.5);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  overflow-x: hidden;
  background: var(--bg);
  color: var(--text);
  font-family: Inter, system-ui, sans-serif;
  -webkit-font-smoothing: antialiased;
}
a {
  color: inherit;
  text-decoration: none;
}
img,
video {
  display: block;
  max-width: 100%;
}
button,
input {
  font: inherit;
}
.progress {
  position: fixed;
  inset: 0 0 auto;
  z-index: 100;
  height: 3px;
  background: transparent;
}
.progress span {
  display: block;
  width: 100%;
  height: 100%;
  transform: scaleX(0);
  transform-origin: left;
  background: linear-gradient(90deg, var(--orange-deep), var(--orange-soft));
  box-shadow: 0 0 18px rgba(255, 124, 13, 0.75);
}
.site-header {
  position: sticky;
  top: 0;
  z-index: 80;
  height: 60px;
  padding: 0 max(24px, calc((100vw - var(--max)) / 2));
  display: flex;
  align-items: center;
  justify-content: flex-start;
  background: rgba(8, 7, 6, 0.76);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(22px) saturate(140%);
}
.wordmark {
  display: flex;
  align-items: center;
  gap: 14px;
}
.wordmark img {
  width: 204px;
  height: auto;
}
.wordmark span {
  color: var(--orange-soft);
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.13em;
}
.header-cta,
.cta,
.mobile-cta {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
  min-height: 50px;
  padding: 0 22px;
  border: 1px solid rgba(255, 169, 78, 0.72);
  border-radius: 12px;
  background: linear-gradient(135deg, var(--orange), #ff6a00);
  color: #fff;
  font-weight: 800;
  font-size: 13px;
  box-shadow:
    0 8px 28px rgba(255, 105, 0, 0.22),
    inset 0 1px 0 rgba(255, 255, 255, 0.25);
  transition:
    transform 0.25s ease,
    box-shadow 0.25s ease,
    filter 0.25s ease;
}
.header-cta:hover,
.cta:hover,
.mobile-cta:hover {
  transform: translateY(-2px);
  filter: brightness(1.08);
  box-shadow:
    0 14px 42px rgba(255, 105, 0, 0.34),
    inset 0 1px 0 rgba(255, 255, 255, 0.3);
}
.header-cta span,
.mobile-cta span {
  font-size: 18px;
}
.hero {
  position: relative;
  min-height: calc(100svh - 60px);
  padding: clamp(28px, 4vh, 48px) max(24px, calc((100vw - var(--max)) / 2)) 22px;
  display: grid;
  align-items: start;
  isolation: isolate;
  overflow: hidden;
  background:
    radial-gradient(
      circle at 82% 42%,
      rgba(255, 105, 0, 0.13),
      transparent 34%
    ),
    linear-gradient(180deg, #090807, #080706);
}
.hero:before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -3;
  opacity: 0.23;
  background-image:
    linear-gradient(rgba(255, 255, 255, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255, 255, 255, 0.035) 1px, transparent 1px);
  background-size: 58px 58px;
  mask-image: linear-gradient(to bottom, #000, transparent 90%);
}
.hero:after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  background: linear-gradient(
    90deg,
    rgba(4, 4, 3, 0.97) 0%,
    rgba(5, 5, 4, 0.94) 24%,
    rgba(6, 5, 4, 0.78) 38%,
    rgba(7, 6, 5, 0.34) 49%,
    transparent 61%
  );
}
.hero-light {
  position: absolute;
  z-index: -2;
  right: -12vw;
  top: 4%;
  width: 58vw;
  aspect-ratio: 1;
  border-radius: 50%;
  background: radial-gradient(
    circle,
    rgba(255, 126, 15, 0.2),
    rgba(255, 92, 0, 0.05) 42%,
    transparent 68%
  );
  filter: blur(10px);
  animation: breathe 7s ease-in-out infinite;
}
.hero-wave {
  position: absolute;
  z-index: -1;
  width: 112vw;
  max-width: none;
  left: -6vw;
  right: auto;
  bottom: -40%;
  overflow: visible;
  opacity: 0.44;
  pointer-events: none;
}
.wave-grid {
  fill: none;
  stroke: rgba(255, 154, 64, 0.07);
  stroke-width: 1;
}
.wave-grid path {
  stroke-dasharray: 5 11;
  animation: waveGridFlow 8s linear infinite;
}
.wave-layer {
  fill: none;
  stroke-linecap: round;
  vector-effect: non-scaling-stroke;
}
.wave-back {
  stroke: url(#waveGradientBack);
  stroke-width: 1.3;
  opacity: 0.4;
}
.wave-mid {
  stroke: url(#waveGradientBack);
  stroke-width: 2;
  opacity: 0.5;
}
.wave-front {
  stroke: url(#waveGradientFront);
  stroke-width: 2.2;
  opacity: 0.7;
}
.wave-surface {
  fill: url(#waveSurface);
  opacity: 0.4;
}
.hero-grid {
  width: 100%;
  display: grid;
  grid-template-columns: minmax(380px, 0.8fr) minmax(0, 1.2fr);
  grid-template-areas:
    "prehead prehead"
    "intro video"
    "copy video";
  column-gap: clamp(32px, 3vw, 56px);
  row-gap: 20px;
  align-items: center;
}
.hero-intro {
  position: relative;
  z-index: 2;
  width: 100%;
  margin: 0;
  grid-area: intro;
  align-self: end;
  text-align: left;
}
.hero-copy {
  position: relative;
  z-index: 2;
  width: 100%;
  margin: 0;
  grid-area: copy;
  align-self: start;
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  gap: 16px 24px;
  align-items: center;
  justify-items: start;
  text-align: left;
}
.prehead,
.kicker {
  margin: 0 0 8px;
  color: var(--orange-soft);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}
.prehead {
  position: relative;
  z-index: 2;
  grid-area: prehead;
  justify-self: center;
  margin: 0 0 14px;
  text-align: center;
}
.prehead span {
  display: inline-flex;
  padding: 6px 11px;
  border: 1px solid rgba(255, 141, 34, 0.35);
  border-radius: 999px;
  background: rgba(255, 123, 13, 0.08);
  box-shadow: inset 0 0 22px rgba(255, 115, 0, 0.05);
}
.hero h1,
.hero-punch,
h2 {
  margin: 0;
  font-weight: 900;
  letter-spacing: -0.055em;
}
.hero h1 {
  font-size: clamp(44px, 3.85vw, 62px);
  line-height: 1.01;
  letter-spacing: -0.047em;
  white-space: normal;
}
.hero h1 em {
  color: var(--orange);
  font-style: normal;
}
.hero-punch {
  margin: 22px 0 0;
  max-width: 610px;
  color: #cbc4be;
  font-size: clamp(20px, 1.55vw, 27px);
  font-weight: 700;
  line-height: 1.34;
  letter-spacing: -0.028em;
}
.hero-punch em,
h2 em {
  color: var(--orange);
  font-style: normal;
}
.hero-lead {
  max-width: 590px;
  margin: 0;
  color: var(--muted);
  font-size: clamp(18px, 1.28vw, 21px);
  line-height: 1.52;
}
.hero-lead strong {
  color: #fff;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 12px;
  flex-wrap: nowrap;
  justify-content: flex-start;
  margin-top: 4px;
}
.hero-copy .micro {
  grid-column: 1 / -1;
  margin-top: -4px;
}
.cta {
  min-height: 52px;
  padding: 0 23px;
  font-size: 14px;
}
.cta b {
  font-size: 16px;
}
.text-link {
  color: #e5ddd6;
  font-size: 13px;
  font-weight: 700;
  padding: 14px 0;
}
.text-link span {
  color: var(--orange);
  margin-left: 8px;
  transition: margin 0.2s ease;
}
.text-link:hover span {
  margin-left: 13px;
}
.micro {
  margin: 12px 0 0;
  color: #7e756e;
  font-size: 11px;
  font-weight: 600;
}
.hero-video {
  position: relative;
  z-index: 2;
  width: 100%;
  max-width: 960px;
  min-width: 0;
  justify-self: end;
  grid-area: video;
}

@media (min-width: 961px) and (max-height: 780px) {
  .hero {
    padding-top: 10px;
    padding-bottom: 12px;
  }
  .hero-grid {
    row-gap: 18px;
  }
  .prehead {
    margin-bottom: 10px;
  }
  .kicker {
    margin-bottom: 5px;
  }
  .hero h1 {
    font-size: clamp(46px, 3.8vw, 58px);
  }
  .hero-punch {
    margin-top: 4px;
    font-size: clamp(21px, 1.7vw, 27px);
  }
  .hero-video {
    max-width: 840px;
  }
  .hero-copy {
    gap: 6px;
  }
  .hero-lead {
    font-size: 26px;
    line-height: 1.45;
  }
  .cta {
    min-height: 46px;
  }
}
.product-glow {
  position: absolute;
  inset: 10% -8% 8% 8%;
  border-radius: 50%;
  background: rgba(255, 104, 0, 0.2);
  filter: blur(70px);
  animation: breathe 8s ease-in-out infinite;
}
.video-note {
  margin: 7px 4px 0;
  color: #756d66;
  font-size: 10px;
  text-align: right;
}
.hero-video .video-note {
  display: none;
}
.video-wrap,
.pain,
.belief-shift,
.mechanism,
.activation,
.proof,
.conversation,
.about-us,
.before-after,
.deliverables,
.objections,
.offer {
  position: relative;
  padding: 118px max(24px, calc((100vw - var(--max)) / 2));
}
.video-wrap {
  background: #0d0b09;
}
.video-heading {
  display: grid;
  grid-template-columns: 0.7fr 1.3fr 0.55fr;
  gap: 48px;
  align-items: end;
  margin-bottom: 42px;
}
.video-heading h2,
.pain h2,
.belief-shift h2,
.mechanism h2,
.activation h2,
.proof h2,
.conversation h2,
.about-us h2,
.ba-head h2,
.deliverables h2,
.obj-head h2 {
  font-size: clamp(42px, 5.6vw, 76px);
  line-height: 0.98;
}
.video-heading > p:last-child {
  margin: 0;
  color: var(--muted);
  line-height: 1.65;
}
.kicker.light {
  color: var(--orange-soft);
}
.video-stage {
  position: relative;
  z-index: 2;
  width: 100%;
  aspect-ratio: 16/9;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.14);
  border-radius: 8px;
  background: #000;
  box-shadow:
    var(--shadow),
    0 0 90px rgba(255, 105, 0, 0.12);
}
.video-stage:after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 2;
  pointer-events: none;
  border-radius: inherit;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.12);
}
.video-stage video {
  position: relative;
  z-index: 1;
  width: 100%;
  height: 100%;
  object-fit: contain;
}
.play-button {
  position: absolute;
  z-index: 30;
  left: 50%;
  top: 50%;
  transform: translate(-50%, -50%);
  display: flex;
  align-items: center;
  gap: 13px;
  min-height: 62px;
  padding: 0 26px 0 12px;
  border: 1px solid rgba(255, 182, 105, 0.82);
  border-radius: 999px;
  background: rgba(255, 112, 0, 0.94);
  color: #fff;
  cursor: pointer;
  font-size: 14px;
  font-weight: 800;
  box-shadow:
    0 12px 52px rgba(255, 104, 0, 0.4),
    inset 0 1px 0 rgba(255, 255, 255, 0.32);
  transition:
    transform 0.25s ease,
    box-shadow 0.25s ease;
}
.play-button:hover {
  transform: translate(-50%, -52%) scale(1.03);
  box-shadow: 0 18px 65px rgba(255, 104, 0, 0.52);
}
.play-button i {
  display: grid;
  place-items: center;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.19);
  font-style: normal;
  font-size: 16px;
}
.play-button.hidden {
  display: none;
}
.video-controls {
  position: absolute;
  z-index: 32;
  left: 18px;
  right: 18px;
  bottom: 16px;
  display: flex;
  align-items: center;
  gap: 12px;
  min-height: 52px;
  padding: 8px 10px;
  border: 1px solid rgba(255, 255, 255, 0.13);
  border-radius: 15px;
  background: rgba(7, 6, 5, 0.78);
  backdrop-filter: blur(18px);
  box-shadow: 0 12px 34px rgba(0, 0, 0, 0.35);
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  transform: translateY(9px);
  transition:
    opacity 0.25s ease,
    transform 0.25s ease,
    visibility 0s linear 0.25s;
}
.video-stage.is-playing.controls-visible .video-controls,
.video-stage.is-playing:has(.video-controls :focus-visible) .video-controls {
  opacity: 1;
  visibility: visible;
  pointer-events: auto;
  transform: none;
  transition-delay: 0s;
}
@media (hover: none) {
  .video-stage.is-playing .video-controls {
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
    transform: none;
    transition-delay: 0s;
  }
}
.video-controls button {
  flex: 0 0 auto;
  height: 36px;
  min-width: 36px;
  padding: 0 9px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 10px;
  background: rgba(255, 255, 255, 0.07);
  color: #fff;
  cursor: pointer;
  transition:
    background 0.2s ease,
    border-color 0.2s ease;
}
.video-controls button:hover {
  background: rgba(255, 126, 15, 0.18);
  border-color: rgba(255, 145, 45, 0.45);
}
.volume-toggle svg {
  width: 19px;
  height: 19px;
  overflow: visible;
}
.volume-toggle path {
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.volume-toggle .volume-speaker {
  fill: currentColor;
  stroke: none;
}
.volume-toggle .volume-slash {
  display: none;
}
.volume-toggle.muted .volume-wave {
  display: none;
}
.volume-toggle.muted .volume-slash {
  display: block;
}
.video-time {
  min-width: 36px;
  color: #d8d0c8;
  font-size: 11px;
  font-variant-numeric: tabular-nums;
}
.video-progress {
  flex: 1;
  min-width: 50px;
  height: 4px;
  accent-color: var(--orange);
  cursor: pointer;
}
.caption-toggle {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.06em;
}
.caption-toggle strong {
  color: var(--orange);
}
.caption-toggle[aria-pressed="false"] {
  opacity: 0.58;
}
.caption-toggle[aria-pressed="false"] strong {
  color: #aaa;
}
.caption-dock {
  position: relative;
  z-index: 2;
  min-height: 64px;
  margin-top: 12px;
  padding: 10px 14px;
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  align-items: center;
  overflow: hidden;
  border: 1px solid rgba(255, 152, 55, 0.18);
  border-radius: 16px;
  background: linear-gradient(
    135deg,
    rgba(25, 20, 16, 0.96),
    rgba(12, 10, 9, 0.92)
  );
  box-shadow:
    0 14px 44px rgba(0, 0, 0, 0.28),
    inset 0 1px 0 rgba(255, 255, 255, 0.05);
  transition: opacity 0.25s ease;
}
.caption-dock:before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: 3px;
  background: linear-gradient(180deg, #ffd36a, #ff7800 52%, #ff4d00);
  box-shadow: 0 0 22px rgba(255, 120, 0, 0.62);
}
.caption-line {
  margin: 0;
  color: rgba(255, 255, 255, 0.72);
  font-size: clamp(14px, 1.2vw, 18px);
  font-weight: 800;
  line-height: 1.55;
  text-align: center;
  letter-spacing: -0.018em;
}
.caption-line span {
  display: inline-block;
  padding: 0.04em 0.14em;
  border-radius: 0.36em;
  transition:
    color 0.1s linear,
    opacity 0.1s linear,
    background 0.1s linear,
    box-shadow 0.1s linear;
}
.caption-line span.spoken {
  color: #fff;
}
.caption-line span.current {
  --caption-highlight-a: #ff5800;
  --caption-highlight-b: #ff9d16;
  color: #fff;
  background: linear-gradient(
    180deg,
    var(--caption-highlight-a) 0%,
    var(--caption-highlight-b) 50%,
    var(--caption-highlight-a) 100%
  );
  text-shadow: 0 1px 3px rgba(57, 17, 0, 0.58);
  box-shadow:
    0 5px 18px rgba(255, 105, 0, 0.34),
    inset 0 1px 0 rgba(255, 255, 255, 0.38),
    inset 0 -1px 0 rgba(93, 25, 0, 0.3);
  animation: captionWordPop 0.16s cubic-bezier(0.2, 0.9, 0.35, 1.25) both;
}
.caption-line.caption-enter {
  animation: captionIn 0.32s cubic-bezier(0.2, 0.8, 0.2, 1);
}
.caption-dock.off {
  opacity: 0.45;
}
.caption-dock.off .caption-line {
  color: #777;
  font-weight: 600;
}
.caption-dock.idle {
  display: none;
}
.disclosure {
  margin: 18px 0 0;
  color: #6f6861;
  font-size: 11px;
}
.pain {
  overflow: hidden;
  background:
    radial-gradient(circle at 18% 70%, rgba(122, 61, 20, 0.11), transparent 31%),
    radial-gradient(circle at 83% 18%, rgba(255, 119, 15, 0.08), transparent 28%),
    #080604;
  color: #f8f9fc;
}
.pain:before {
  content: "";
  position: absolute;
  width: 600px;
  height: 600px;
  top: -360px;
  right: -180px;
  border: 1px solid rgba(255, 133, 15, 0.12);
  border-radius: 50%;
  box-shadow:
    0 0 0 86px rgba(255, 133, 15, 0.018),
    0 0 0 182px rgba(255, 133, 15, 0.012);
}
.section-number {
  display: none;
}
.pain-copy,
.ba-head,
.proof-intro {
  max-width: 980px;
}
.pain-copy {
  position: relative;
  z-index: 1;
  max-width: 1120px;
  margin-inline: auto;
  text-align: center;
}
.pain .kicker,
.proof .kicker,
.before-after .kicker {
  color: #b64b00;
}
.pain .kicker {
  position: relative;
  z-index: 2;
  max-width: 760px;
  margin: 0 auto 30px;
  color: #ff9a3a;
  line-height: 1.45;
}
.pain h2 {
  max-width: 1100px;
  margin-inline: auto;
  line-height: 1.02;
}
.pain h2 em {
  color: #ff850f;
}
.diagnosis {
  position: relative;
  z-index: 1;
  margin-top: 82px;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 26px;
}
.diagnosis article {
  position: relative;
  min-height: 400px;
  padding: 38px 38px 40px;
  overflow: hidden;
  border: 1px solid rgba(125, 153, 194, 0.17);
  border-radius: 28px;
  background:
    linear-gradient(145deg, rgba(23, 17, 13, 0.96), rgba(8, 6, 5, 0.99));
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.035),
    0 18px 55px rgba(0, 0, 0, 0.22);
  transition:
    border-color 0.3s ease,
    box-shadow 0.3s ease,
    background 0.3s ease;
}
.diagnosis article.reveal {
  transform: none;
  transition:
    opacity 0.65s ease,
    border-color 0.3s ease,
    box-shadow 0.3s ease,
    background 0.3s ease;
}
.diagnosis article:after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  border-radius: inherit;
  background: radial-gradient(circle at 18% 10%, rgba(255, 133, 15, 0.05), transparent 31%);
  opacity: 0.55;
  transition: opacity 0.3s ease;
}
.diagnosis article:hover {
  border-color: rgba(255, 133, 15, 0.34);
  background:
    linear-gradient(145deg, rgba(29, 20, 14, 0.98), rgba(10, 7, 5, 0.99));
  box-shadow:
    inset 0 1px 0 rgba(255, 255, 255, 0.05),
    0 22px 64px rgba(0, 0, 0, 0.28),
    0 0 42px rgba(255, 119, 15, 0.055);
}
.diagnosis article:hover:after {
  opacity: 1;
}
.diagnosis-icon {
  position: relative;
  z-index: 1;
  width: 60px;
  height: 60px;
  display: grid;
  place-items: center;
  margin-bottom: 34px;
  border: 1px solid currentColor;
  border-radius: 16px;
  background: rgba(19, 14, 11, 0.78);
  transition:
    border-color 0.3s ease,
    box-shadow 0.3s ease,
    filter 0.3s ease;
}
.diagnosis-icon svg {
  width: 29px;
  height: 29px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.45;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.diagnosis-icon-blue {
  color: #56a8ff;
  box-shadow: 0 0 32px rgba(38, 126, 255, 0.16);
}
.diagnosis-icon-violet {
  color: #9b82ff;
  box-shadow: 0 0 32px rgba(125, 91, 255, 0.16);
}
.diagnosis-icon-orange {
  color: #ff9a35;
  box-shadow: 0 0 32px rgba(255, 125, 20, 0.16);
}
.diagnosis article:hover .diagnosis-icon {
  filter: brightness(1.15);
}
.diagnosis b {
  position: relative;
  z-index: 1;
  display: block;
  color: #ff9a3a;
  font-size: 11px;
  line-height: 1.4;
  letter-spacing: 0.14em;
}
.diagnosis article:nth-child(1) b {
  color: #66adf8;
}
.diagnosis article:nth-child(2) b {
  color: #aa94ff;
}
.diagnosis h3 {
  position: relative;
  z-index: 1;
  margin: 21px 0 18px;
  font-size: clamp(23px, 1.85vw, 28px);
  line-height: 1.16;
  letter-spacing: -0.035em;
}
.diagnosis p {
  position: relative;
  z-index: 1;
  margin: 0;
  color: #959cac;
  font-size: 15px;
  line-height: 1.68;
}
.belief-shift {
  overflow: hidden;
  background: #f5f1eb;
  color: #17120f;
}
.belief-shift:after {
  content: "";
  position: absolute;
  right: -180px;
  top: -230px;
  width: 620px;
  height: 620px;
  border: 1px solid rgba(215, 83, 0, 0.14);
  border-radius: 50%;
  box-shadow: 0 0 0 80px rgba(215, 83, 0, 0.025), 0 0 0 160px rgba(215, 83, 0, 0.018);
}
.belief-kicker {
  position: relative;
  z-index: 1;
  display: flex;
  align-items: center;
  color: #a94600;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.16em;
}
.belief-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.18fr 0.82fr;
  gap: 90px;
  align-items: end;
  margin-top: 42px;
}
.belief-grid h2 {
  margin: 0;
  max-width: 820px;
}
.belief-grid h2 em,
.activation h2 em,
.conversation h2 em,
.deliverables h2 em {
  color: #f06a00;
}
.belief-copy {
  max-width: 610px;
  color: #61574f;
  font-size: 18px;
  line-height: 1.72;
}
.belief-copy p {
  margin: 0 0 22px;
}
.belief-copy strong {
  color: #17120f;
}
.familiarity-line {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: center;
  gap: 24px;
  margin-top: 78px;
  padding: 0;
  color: #796e65;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.11em;
}
.familiarity-line strong {
  color: #f06a00;
  text-align: right;
}
.mechanism {
  overflow: hidden;
  background:
    radial-gradient(
      circle at 70% 50%,
      rgba(255, 113, 0, 0.16),
      transparent 38%
    ),
    #0c0a09;
}
.mechanism-copy {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr;
  gap: 78px;
  align-items: end;
}
.mechanism-copy > p {
  margin: 0;
  color: var(--muted);
  font-size: 18px;
  line-height: 1.7;
}
.formula {
  margin-top: 70px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 15px;
  padding: 18px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 18px;
  background: rgba(255, 255, 255, 0.035);
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.06);
  font-size: 12px;
  font-weight: 800;
}
.formula span {
  color: #d6cec7;
}
.formula i {
  color: #675d56;
  font-style: normal;
  font-size: 22px;
}
.formula strong {
  padding: 13px 17px;
  border-radius: 11px;
  background: linear-gradient(135deg, var(--orange), var(--orange-deep));
  box-shadow: 0 8px 26px rgba(255, 106, 0, 0.24);
}
.activation {
  overflow: hidden;
  background:
    radial-gradient(circle at 82% 42%, rgba(240, 106, 0, 0.08), transparent 31%),
    #f5f1eb;
  color: #17120f;
}
.activation-head {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr;
  gap: 20px 78px;
  align-items: end;
}
.activation-head .kicker {
  grid-column: 1 / -1;
  color: #ad4900;
}
.activation-head h2 {
  margin: 0;
}
.activation-head > p:last-child {
  margin: 0 0 5px;
  color: #675c53;
  font-size: 18px;
  line-height: 1.72;
}
.activation-steps {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
  margin-top: 72px;
}
.activation-steps article {
  --step-accent: #f06a00;
  position: relative;
  min-height: 360px;
  padding: 26px 25px 30px;
  overflow: hidden;
  border: 1px solid rgba(64, 42, 25, 0.12);
  border-radius: 24px;
  background: linear-gradient(145deg, rgba(255, 255, 255, 0.94), rgba(248, 242, 235, 0.9));
  box-shadow:
    0 24px 60px rgba(63, 43, 28, 0.08),
    inset 0 1px 0 rgba(255, 255, 255, 0.9);
  transition:
    transform 0.35s cubic-bezier(0.2, 0.75, 0.2, 1),
    border-color 0.35s ease,
    box-shadow 0.35s ease;
}
.activation-steps article:nth-child(2) { --step-accent: #7257d9; }
.activation-steps article:nth-child(3) { --step-accent: #168a82; }
.activation-steps article:nth-child(4) { --step-accent: #c17b00; }
.activation-steps article:after {
  content: "";
  position: absolute;
  width: 180px;
  height: 180px;
  top: -100px;
  left: -80px;
  border-radius: 50%;
  background: currentColor;
  color: var(--step-accent);
  opacity: 0.055;
  filter: blur(4px);
  pointer-events: none;
}
.activation-steps article:hover {
  transform: translateY(-7px);
  border-color: color-mix(in srgb, var(--step-accent) 38%, transparent);
  box-shadow:
    0 32px 78px rgba(63, 43, 28, 0.14),
    inset 0 1px 0 rgba(255, 255, 255, 0.96);
}
.step-top {
  position: relative;
  z-index: 1;
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  margin-bottom: 48px;
}
.activation-steps .step-icon {
  display: grid;
  width: 54px;
  height: 54px;
  place-items: center;
  border: 1px solid color-mix(in srgb, var(--step-accent) 34%, transparent);
  border-radius: 17px;
  background: #17120f;
  color: var(--step-accent);
  box-shadow:
    0 14px 34px color-mix(in srgb, var(--step-accent) 18%, transparent),
    inset 0 1px 0 rgba(255, 255, 255, 0.1);
}
.step-icon svg {
  width: 26px;
  height: 26px;
  fill: none;
  stroke: currentColor;
  stroke-width: 1.65;
  stroke-linecap: round;
  stroke-linejoin: round;
}
.activation-steps .step-number {
  display: block;
  margin: 3px 0 0;
  color: var(--step-accent);
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.08em;
}
.activation-steps b {
  position: relative;
  z-index: 1;
  color: var(--step-accent);
  font-size: 10px;
  letter-spacing: 0.14em;
}
.activation-steps h3 {
  position: relative;
  z-index: 1;
  margin: 16px 0 14px;
  font-size: clamp(23px, 2vw, 30px);
  line-height: 1.08;
  letter-spacing: -0.04em;
}
.activation-steps p {
  position: relative;
  z-index: 1;
  margin: 0;
  color: #756a61;
  line-height: 1.65;
}
.activation-payoff {
  display: grid;
  grid-template-columns: 0.65fr 1.35fr;
  gap: 50px;
  margin-top: 38px;
  padding-top: 38px;
}
.activation-payoff p {
  margin: 0;
  color: #8c7e72;
}
.activation-payoff strong {
  max-width: 840px;
  font-size: clamp(25px, 2.5vw, 38px);
  line-height: 1.15;
  letter-spacing: -0.035em;
}
.proof {
  background: #0b0908;
}
.proof-intro {
  margin-bottom: 82px;
}
.screen {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.02fr) minmax(320px, 0.98fr);
  align-items: center;
  gap: clamp(44px, 6vw, 94px);
  margin: 0 0 94px;
}
.screen:nth-of-type(even) {
  grid-template-columns: minmax(320px, 0.98fr) minmax(0, 1.02fr);
}
.screen:nth-of-type(even) :is(img, video) {
  order: 2;
}
.screen:nth-of-type(even) figcaption {
  order: 1;
}
.screen :is(img, video) {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border: 1px solid rgba(255, 255, 255, 0.13);
  border-radius: 22px;
  box-shadow:
    0 25px 80px rgba(0, 0, 0, 0.5),
    0 0 70px rgba(255, 112, 0, 0.06);
  transition:
    transform 0.7s cubic-bezier(0.2, 0.75, 0.2, 1),
    filter 0.7s ease,
    box-shadow 0.7s ease;
}
.screen:hover :is(img, video) {
  transform: translateY(-4px) scale(1.008);
  filter: saturate(1.08) brightness(1.03);
  box-shadow:
    0 34px 100px rgba(0, 0, 0, 0.58),
    0 0 95px rgba(255, 112, 0, 0.12);
}
.screen figcaption {
  display: block;
  max-width: 500px;
  padding: 0;
  color: var(--muted);
  font-size: clamp(17px, 1.35vw, 21px);
  line-height: 1.62;
}
.screen figcaption b {
  display: block;
  margin-bottom: 20px;
  color: var(--orange);
  font-size: clamp(29px, 3vw, 47px);
  line-height: 1.05;
  letter-spacing: -0.045em;
}
.screen figcaption span {
  display: block;
}
.conversation {
  overflow: hidden;
  background:
    radial-gradient(circle at 72% 42%, rgba(255, 111, 0, 0.14), transparent 31%),
    #070605;
}
.conversation-head {
  max-width: 1120px;
}
.conversation-head h2 {
  margin-bottom: 0;
}
.conversation-compare {
  display: grid;
  grid-template-columns: 1fr 88px 1fr;
  gap: 0;
  align-items: stretch;
  margin-top: 72px;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 26px;
  overflow: hidden;
  background: rgba(255, 255, 255, 0.025);
  box-shadow: 0 30px 90px rgba(0, 0, 0, 0.36);
}
.conversation-compare article {
  min-height: 450px;
  padding: 46px;
}
.conversation-compare article > span {
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.14em;
}
.conversation-cold {
  color: #908983;
  background: linear-gradient(135deg, rgba(255, 255, 255, 0.045), rgba(255, 255, 255, 0.012));
}
.conversation-warm {
  color: #eee6de;
  background: linear-gradient(135deg, rgba(255, 107, 0, 0.09), rgba(255, 107, 0, 0.025));
}
.conversation-warm > span {
  color: #ff8a23;
}
.conversation-compare h3 {
  margin: 24px 0 34px;
  color: #fff;
  font-size: clamp(30px, 3vw, 43px);
  letter-spacing: -0.045em;
}
.conversation-compare ul {
  margin: 0;
  padding: 0;
  list-style: none;
}
.conversation-compare li {
  position: relative;
  padding: 16px 0 16px 28px;
  border-top: 1px solid rgba(255, 255, 255, 0.09);
  line-height: 1.5;
}
.conversation-compare li:before {
  content: "";
  position: absolute;
  left: 0;
  top: 23px;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #55504c;
}
.conversation-warm li:before {
  background: #ff790e;
  box-shadow: 0 0 16px rgba(255, 121, 14, 0.62);
}
.conversation-turn {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 20px;
  border-inline: 1px solid rgba(255, 255, 255, 0.09);
  background: #0a0807;
  font-size: 9px;
  letter-spacing: 0.14em;
}
.conversation-turn i {
  color: #ff790e;
  font-size: 28px;
  font-style: normal;
  text-shadow: 0 0 20px rgba(255, 121, 14, 0.5);
}
.conversation-turn span {
  color: #5e5853;
}
.conversation-turn strong {
  color: #ff8b28;
}
.conversation-close {
  max-width: 920px;
  margin: 52px auto 0;
  color: #90877f;
  font-size: clamp(21px, 2.2vw, 32px);
  line-height: 1.4;
  text-align: center;
}
.conversation-close strong {
  color: #fff;
}
.about-us {
  background: #f5f1eb;
  color: #17120f;
}
.founder-story {
  display: grid;
  grid-template-columns: minmax(320px, 0.78fr) minmax(0, 1.22fr);
  gap: clamp(56px, 7vw, 112px);
  align-items: center;
}
.founder-portrait {
  position: relative;
  margin: 0;
}
.founder-portrait:before {
  content: "";
  position: absolute;
  inset: -16px 20px 56px -16px;
  border: 1px solid rgba(240, 106, 0, 0.34);
  border-radius: 30px;
  pointer-events: none;
}
.founder-portrait img {
  position: relative;
  z-index: 1;
  display: block;
  width: 100%;
  aspect-ratio: 3 / 4;
  object-fit: cover;
  border-radius: 24px;
  box-shadow: 0 30px 80px rgba(42, 25, 13, 0.2);
}
.founder-portrait figcaption {
  position: relative;
  z-index: 2;
  width: calc(100% - 36px);
  margin: -48px 0 0 36px;
  padding: 22px 26px;
  border-radius: 18px;
  background: #17120f;
  color: #fff;
  box-shadow: 0 18px 50px rgba(23, 18, 15, 0.22);
}
.founder-portrait figcaption strong,
.founder-portrait figcaption span {
  display: block;
}
.founder-portrait figcaption strong {
  margin-bottom: 5px;
  font-size: 21px;
}
.founder-portrait figcaption span {
  color: #bcb2a9;
  font-size: 14px;
}
.about-copy h2 {
  margin: 18px 0 28px;
  max-width: 820px;
}
.about-copy > p:not(.kicker) {
  max-width: 780px;
  color: #665b53;
  font-size: 17px;
  line-height: 1.72;
}
.about-copy .about-lead {
  color: #211914;
  font-size: 22px;
  font-weight: 700;
  line-height: 1.5;
}
.client-logos {
  display: block;
  width: min(460px, 100%);
  height: auto;
  margin-top: 34px;
  mix-blend-mode: multiply;
  filter: grayscale(1) contrast(1.08);
  opacity: 0.72;
}
.testimonials {
  margin-top: clamp(90px, 10vw, 150px);
  padding-top: 58px;
  border-top: 1px solid #d7cdc3;
}
.testimonials-head {
  display: block;
}
.testimonials-head .kicker {
  margin-bottom: 18px;
}
.testimonials-head h3 {
  margin: 0;
  max-width: 760px;
  font-size: clamp(34px, 4.5vw, 64px);
  line-height: 1;
  letter-spacing: -0.055em;
}
.written-testimonials {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin-top: 64px;
  border-top: 1px solid #d7cdc3;
}
.written-testimonials blockquote {
  min-height: 390px;
  margin: 0;
  padding: clamp(38px, 5vw, 68px);
  padding-left: 0;
  border-bottom: 1px solid #d7cdc3;
}
.written-testimonials blockquote:nth-child(even) {
  padding-right: 0;
  padding-left: clamp(38px, 5vw, 68px);
  border-left: 1px solid #d7cdc3;
}
.written-testimonials svg {
  width: 32px;
  height: 24px;
  fill: #f06a00;
}
.written-testimonials blockquote p {
  margin: 26px 0 34px;
  color: #231b16;
  font-size: clamp(23px, 2.35vw, 35px);
  font-weight: 720;
  line-height: 1.22;
  letter-spacing: -0.035em;
}
.written-testimonials cite,
.written-testimonials cite strong,
.written-testimonials cite span {
  display: block;
}
.written-testimonials cite {
  font-style: normal;
}
.written-testimonials cite strong {
  color: #17120f;
  font-size: 17px;
}
.written-testimonials cite span {
  margin-top: 5px;
  color: #786d64;
  font-size: 14px;
}
.before-after {
  background: #f5f1eb;
  color: #17120f;
}
.comparison {
  margin-top: 62px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  overflow: hidden;
  border-radius: 24px;
  box-shadow: 0 26px 70px rgba(33, 18, 8, 0.14);
}
.comparison > div {
  padding: 42px;
}
.comparison .bad {
  background: #e7e0d8;
  color: #574f49;
}
.comparison .good {
  background: linear-gradient(145deg, #17120f, #24170f);
  color: #fff;
}
.comparison h3 {
  margin: 0 0 28px;
  font-size: 28px;
}
.comparison p {
  margin: 0;
  padding: 15px 0;
  border-bottom: 1px solid rgba(127, 111, 99, 0.22);
  font-size: 17px;
}
.good h3 {
  color: var(--orange);
}
.deliverables {
  background:
    radial-gradient(circle at 90% 8%, rgba(255, 112, 0, 0.14), transparent 25%),
    #0b0908;
}
.deliverables-head {
  display: grid;
  grid-template-columns: 1.25fr 0.75fr;
  gap: 24px 80px;
  align-items: end;
}
.deliverables-head .kicker {
  grid-column: 1 / -1;
}
.deliverables-head h2 {
  margin: 0;
}
.deliverables-head > p:last-child {
  margin: 0;
  color: var(--muted);
  font-size: 18px;
  line-height: 1.7;
}
.deliverables-list {
  margin-top: 80px;
  border-top: 1px solid var(--line);
}
.deliverables-list article {
  display: grid;
  grid-template-columns: 70px 0.65fr 1.35fr;
  gap: 26px;
  align-items: center;
  padding: 27px 0;
  border-bottom: 1px solid var(--line);
}
.deliverables-list span {
  color: #ff7a0d;
  font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 12px;
}
.deliverables-list h3 {
  margin: 0;
  font-size: clamp(21px, 2vw, 29px);
}
.deliverables-list p {
  margin: 0;
  color: #948b83;
  line-height: 1.6;
}
.fit-strip {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  margin-top: 54px;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 22px;
  background: var(--line);
}
.fit-strip > div {
  padding: 34px;
  background: #100d0b;
}
.fit-strip b {
  color: #ff8420;
  font-size: 10px;
  letter-spacing: 0.14em;
}
.fit-strip p {
  margin: 17px 0 0;
  color: #c7beb5;
  font-size: 18px;
  line-height: 1.55;
}
.objections {
  display: grid;
  grid-template-columns: 0.75fr 1.25fr;
  gap: 90px;
  background: #0b0908;
}
.faq details {
  padding: 24px 0;
  border-top: 1px solid var(--line);
}
.faq details:last-child {
  border-bottom: 1px solid var(--line);
}
.faq summary {
  display: flex;
  justify-content: space-between;
  cursor: pointer;
  list-style: none;
  font-size: 21px;
  font-weight: 700;
}
.faq summary:after {
  content: "+";
  color: var(--orange);
  font-size: 26px;
}
.faq details[open] summary:after {
  content: "−";
}
.faq p {
  max-width: 700px;
  color: var(--muted);
  line-height: 1.7;
}
.offer {
  min-height: 680px;
  display: grid;
  align-items: center;
  overflow: hidden;
  background:
    radial-gradient(
      circle at 80% 50%,
      rgba(255, 132, 18, 0.26),
      transparent 37%
    ),
    linear-gradient(135deg, #ff8210, #ef5700);
}
.offer:before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(46, 19, 0, 0.22), transparent 65%);
}
.offer-lines {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 0.24;
}
.offer-lines path {
  fill: none;
  stroke: #fff;
  stroke-width: 1.5;
  stroke-dasharray: 10 14;
  animation: dash 14s linear infinite;
}
.offer-lines path + path {
  animation-direction: reverse;
  animation-duration: 19s;
}
.tape {
  position: absolute;
  right: 6%;
  top: 65px;
  padding: 9px 14px;
  border: 1px solid rgba(255, 255, 255, 0.45);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.12);
  backdrop-filter: blur(12px);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.14em;
}
.offer-copy {
  position: relative;
  z-index: 2;
  max-width: 950px;
}
.offer .kicker {
  color: #431a00;
}
.offer h2 {
  font-size: clamp(52px, 7vw, 94px);
  line-height: 0.94;
}
.offer-copy > p:not(.kicker, .micro) {
  max-width: 720px;
  margin: 30px 0;
  color: #391805;
  font-size: 20px;
  line-height: 1.6;
  font-weight: 600;
}
.cta.dark {
  background: #0d0b09;
  border-color: rgba(255, 255, 255, 0.2);
  box-shadow:
    0 16px 44px rgba(63, 21, 0, 0.28),
    inset 0 1px 0 rgba(255, 255, 255, 0.14);
}
.offer .micro {
  color: #542000;
}
.site-footer {
  position: relative;
  overflow: hidden;
  padding: 76px max(24px, calc((100vw - var(--max)) / 2)) 28px;
  background:
    radial-gradient(circle at 78% 18%, rgba(255, 112, 0, 0.11), transparent 29%),
    linear-gradient(180deg, #0b0907 0%, #050403 100%);
  border-top: 1px solid rgba(255, 128, 28, 0.42);
  color: #a9a097;
}
.site-footer::before {
  content: "";
  position: absolute;
  inset: 0 auto auto 0;
  width: 34%;
  height: 2px;
  background: linear-gradient(90deg, #ff7a00, rgba(255, 122, 0, 0));
  box-shadow: 0 0 30px rgba(255, 115, 0, 0.64);
}
.footer-atmosphere {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  pointer-events: none;
  opacity: 0.36;
}
.footer-atmosphere .footer-wave {
  fill: none;
  stroke: url(#footer-signal);
  vector-effect: non-scaling-stroke;
}
.footer-wave-track {
  transform-box: fill-box;
  transform-origin: left center;
  will-change: transform;
  animation: footerWaveDrift 26s linear infinite;
}
.footer-wave-back {
  stroke-width: 0.7;
  opacity: 0.25;
}
.footer-wave-main {
  stroke-width: 1.15;
  opacity: 0.7;
}
.footer-wave-glow {
  stroke-width: 2.2;
  stroke-linecap: round;
  stroke-dasharray: 300 1800;
  opacity: 0.32;
  filter: drop-shadow(0 0 8px rgba(255, 122, 0, 0.28));
  animation: footerWaveFlow 20s linear infinite;
}
.footer-inner {
  position: relative;
  z-index: 1;
  max-width: var(--max);
  margin: 0 auto;
}
.footer-lead {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: end;
  gap: 48px;
  padding-bottom: 62px;
}
.footer-brand .wordmark {
  display: inline-block;
  margin-bottom: 28px;
}
.footer-brand .wordmark img {
  display: block;
  width: 232px;
  height: auto;
}
.footer-brand > p {
  max-width: 700px;
  margin: 0;
  color: #f5eee7;
  font-size: clamp(29px, 3.5vw, 54px);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.045em;
}
.footer-contact {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 52px;
  min-width: 320px;
  padding: 20px 22px;
  color: #fff;
  background: rgba(255, 122, 0, 0.1);
  border: 1px solid rgba(255, 132, 35, 0.48);
  border-radius: 999px;
  font-size: 14px;
  font-weight: 800;
  transition: background 0.3s ease, border-color 0.3s ease, transform 0.3s ease;
}
.footer-contact b {
  display: grid;
  width: 40px;
  height: 40px;
  place-items: center;
  border-radius: 50%;
  background: #ff7500;
  color: #100a05;
  font-size: 20px;
  transition: transform 0.3s cubic-bezier(0.2, 0.8, 0.2, 1);
}
.footer-contact:hover {
  background: rgba(255, 122, 0, 0.17);
  border-color: rgba(255, 149, 63, 0.82);
  transform: translateY(-2px);
}
.footer-contact:hover b {
  transform: rotate(45deg);
}
.footer-directory {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}
.footer-directory section {
  min-width: 0;
  padding: 34px 38px 38px 0;
}
.footer-directory section + section {
  padding-left: 38px;
  border-left: 1px solid rgba(255, 255, 255, 0.12);
}
.footer-label {
  margin: 0 0 22px;
  color: #ff8725;
  font-size: 10px;
  font-weight: 900;
  letter-spacing: 0.18em;
}
.footer-directory address,
.footer-directory nav {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 10px;
  font-style: normal;
  font-size: 14px;
  line-height: 1.45;
}
.footer-directory address strong {
  color: #f5eee7;
  font-size: 17px;
}
.footer-directory a {
  position: relative;
  max-width: 100%;
  color: #d7d0c8;
  overflow-wrap: anywhere;
}
.footer-directory a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -3px;
  height: 1px;
  background: #ff7a00;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 0.3s ease;
}
.footer-directory a:hover {
  color: #fff;
}
.footer-directory a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}
.footer-directory a span {
  color: #ff7a00;
}
.footer-base {
  display: grid;
  grid-template-columns: 1fr 1fr;
  align-items: center;
  gap: 26px;
  padding-top: 25px;
  color: #777068;
  font-size: 11px;
}
.footer-base p {
  margin: 0;
}
.footer-base nav {
  display: flex;
  gap: 24px;
}
.footer-base a {
  color: inherit;
  transition: color 0.25s ease;
}
.footer-base a:hover {
  color: #f5eee7;
}
.back-to-top {
  justify-self: end;
}
.back-to-top span {
  margin-left: 8px;
  color: #ff7a00;
}
.mobile-cta {
  display: none;
}
.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition:
    opacity 0.75s ease,
    transform 0.75s cubic-bezier(0.2, 0.7, 0.2, 1);
}
.reveal.in {
  opacity: 1;
  transform: none;
}
@keyframes breathe {
  0%,
  100% {
    transform: scale(0.92);
    opacity: 0.65;
  }
  50% {
    transform: scale(1.08);
    opacity: 1;
  }
}
@keyframes dash {
  to {
    stroke-dashoffset: -880;
  }
}
@keyframes waveGridFlow {
  to {
    stroke-dashoffset: -64;
  }
}
@keyframes footerWaveFlow {
  to {
    stroke-dashoffset: -2100;
  }
}
@keyframes footerWaveDrift {
  to {
    transform: translateX(-50%);
  }
}
@keyframes float {
  0%,
  100% {
    transform: rotateY(-7deg) rotateX(3deg) translateY(0);
  }
  50% {
    transform: rotateY(-5deg) rotateX(2deg) translateY(-10px);
  }
}
@keyframes floatTag {
  0%,
  100% {
    transform: translateY(0);
  }
  50% {
    transform: translateY(-8px);
  }
}
@keyframes captionIn {
  from {
    opacity: 0;
    transform: translateY(7px);
    filter: blur(3px);
  }
  to {
    opacity: 1;
    transform: none;
    filter: none;
  }
}
@keyframes captionWordPop {
  0% {
    transform: scale(0.9);
    filter: brightness(0.92);
  }
  70% {
    transform: scale(1.055);
    filter: brightness(1.08);
  }
  100% {
    transform: scale(1);
    filter: none;
  }
}
@media (max-width: 960px) {
  .site-header {
    height: 68px;
  }
  .wordmark img {
    width: 190px;
  }
  .hero {
    min-height: auto;
    padding-top: 16px;
  }
  .hero:after {
    background: linear-gradient(
      180deg,
      rgba(4, 4, 3, 0.96) 0%,
      rgba(5, 5, 4, 0.88) 31%,
      rgba(6, 5, 4, 0.38) 53%,
      transparent 72%
    );
  }
  .hero-grid {
    grid-template-columns: 1fr;
    grid-template-areas:
      "prehead"
      "intro"
      "video"
      "copy";
    row-gap: 20px;
  }
  .hero-intro {
    grid-area: intro;
  }
  .hero h1 {
    white-space: normal;
  }
  .hero-video {
    width: 100%;
    max-width: 760px;
    margin: 0 auto;
    grid-area: video;
  }
  .hero-copy {
    grid-template-columns: 1fr;
    grid-area: copy;
  }
  .hero-actions {
    grid-row: 2;
  }
  .hero-wave {
    width: 170vw;
    left: -35vw;
    right: auto;
    bottom: -14%;
    opacity: 0.48;
  }
  .mechanism-copy,
  .activation-head,
  .deliverables-head,
  .belief-grid,
  .about-us,
  .objections {
    grid-template-columns: 1fr;
    gap: 28px;
  }
  .activation-head .kicker,
  .deliverables-head .kicker {
    grid-column: auto;
  }
  .activation-steps {
    grid-template-columns: 1fr 1fr;
    gap: 18px;
  }
  .screen,
  .screen:nth-of-type(even) {
    grid-template-columns: 1fr;
    gap: 28px;
  }
  .screen:nth-of-type(even) :is(img, video),
  .screen:nth-of-type(even) figcaption {
    order: initial;
  }
  .screen figcaption {
    max-width: 680px;
  }
  .conversation-compare {
    grid-template-columns: 1fr;
  }
  .conversation-turn {
    min-height: 72px;
    flex-direction: row;
    border-inline: 0;
    border-block: 1px solid rgba(255, 255, 255, 0.09);
  }
  .founder-story {
    grid-template-columns: 1fr;
    gap: 64px;
  }
  .founder-portrait {
    width: min(560px, 100%);
    margin: 0 auto;
  }
  .written-testimonials {
    grid-template-columns: 1fr;
  }
  .written-testimonials blockquote,
  .written-testimonials blockquote:nth-child(even) {
    min-height: 0;
    padding: 42px 0;
    border-left: 0;
  }
  .diagnosis {
    margin-top: 58px;
    grid-template-columns: 1fr;
    gap: 18px;
  }
  .diagnosis article {
    min-height: 0;
    padding: 34px;
  }
  .formula {
    flex-wrap: wrap;
    justify-content: flex-start;
  }
  .comparison {
    grid-template-columns: 1fr;
  }
}
@media (max-width: 640px) {
  .site-header {
    padding: 0 18px;
  }
  .wordmark img {
    width: 166px;
  }
  .wordmark span {
    display: none;
  }
  .header-cta {
    min-height: 42px;
    padding: 0 15px;
    font-size: 11px;
  }
  .header-cta span {
    display: none;
  }
  .hero {
    padding: 14px 20px 70px;
  }
  .prehead {
    margin-bottom: 12px;
    line-height: 1.5;
  }
  .hero h1 {
    font-size: 42px;
  }
  .hero-punch {
    margin-top: 10px;
    font-size: 27px;
  }
  .hero-lead {
    font-size: 18px;
    line-height: 1.55;
  }
  .hero-actions {
    align-items: center;
    flex-direction: column;
    gap: 8px;
  }
  .hero-visual img {
    width: 116%;
    margin-left: -8%;
    transform: none;
    animation: floatTag 7s ease-in-out infinite;
    border-radius: 15px;
  }
  .signal-one {
    left: -3%;
    top: -8%;
  }
  .signal-two {
    right: -2%;
    bottom: -12%;
  }
  .video-wrap,
  .pain,
  .belief-shift,
  .mechanism,
  .activation,
  .proof,
  .conversation,
  .about-us,
  .before-after,
  .deliverables,
  .objections,
  .offer {
    padding: 78px 20px;
  }
  .video-heading h2,
  .pain h2,
  .belief-shift h2,
  .mechanism h2,
  .activation h2,
  .proof h2,
  .conversation h2,
  .about-us h2,
  .ba-head h2,
  .deliverables h2,
  .obj-head h2 {
    font-size: 39px;
  }
  .belief-kicker {
    align-items: flex-start;
    flex-direction: column;
  }
  .belief-grid {
    margin-top: 30px;
  }
  .belief-copy {
    font-size: 16px;
  }
  .familiarity-line {
    grid-template-columns: 1fr;
    gap: 12px;
    margin-top: 48px;
  }
  .familiarity-line strong {
    text-align: left;
  }
  .activation-steps {
    grid-template-columns: 1fr;
    margin-top: 52px;
  }
  .activation-steps article,
  .activation-steps article + article {
    min-height: 0;
    padding: 24px 22px 28px;
  }
  .step-top {
    margin-bottom: 34px;
  }
  .activation-payoff {
    grid-template-columns: 1fr;
    gap: 16px;
  }
  .conversation-compare {
    margin-top: 48px;
    border-radius: 20px;
  }
  .conversation-compare article {
    min-height: 0;
    padding: 34px 24px;
  }
  .conversation-close {
    text-align: left;
  }
  .about-copy .about-lead {
    font-size: 19px;
  }
  .founder-portrait:before {
    inset: -10px 14px 48px -10px;
  }
  .founder-portrait figcaption {
    width: calc(100% - 22px);
    margin-left: 22px;
    padding: 18px 20px;
  }
  .testimonials {
    margin-top: 82px;
    padding-top: 42px;
  }
  .written-testimonials {
    margin-top: 40px;
  }
  .written-testimonials blockquote p {
    font-size: 26px;
  }
  .deliverables-list {
    margin-top: 52px;
  }
  .deliverables-list article {
    grid-template-columns: 42px 1fr;
    gap: 10px 16px;
  }
  .deliverables-list p {
    grid-column: 2;
  }
  .fit-strip {
    grid-template-columns: 1fr;
  }
  .video-stage {
    overflow: visible;
    margin-bottom: 58px;
    border-radius: 8px;
  }
  .caption-dock {
    min-height: 78px;
    padding: 13px 14px;
    grid-template-columns: 1fr;
    gap: 6px;
  }
  .caption-line {
    font-size: 13px;
  }
  .play-button {
    min-height: 52px;
    padding-right: 18px;
    font-size: 12px;
  }
  .play-button i {
    width: 34px;
    height: 34px;
  }
  .video-controls {
    left: 0;
    right: 0;
    top: calc(100% + 8px);
    bottom: auto;
    min-height: 43px;
    padding: 4px 6px;
    gap: 6px;
    border-radius: 12px;
    background: linear-gradient(135deg, rgba(20, 17, 14, 0.98), rgba(8, 7, 6, 0.98));
    backdrop-filter: none;
    box-shadow:
      0 14px 30px rgba(0, 0, 0, 0.42),
      inset 0 1px 0 rgba(255, 255, 255, 0.06);
    transform: translateY(4px);
  }
  .video-stage.is-playing .video-controls {
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
    transform: none;
    transition-delay: 0s;
  }
  .video-controls button {
    height: 32px;
    min-width: 32px;
    padding: 0 6px;
  }
  .video-time,
  .volume-toggle {
    display: none;
  }
  .caption-toggle span {
    display: none;
  }
  .screen {
    margin-bottom: 50px;
  }
  .screen figcaption {
    font-size: 16px;
  }
  .screen figcaption b {
    margin-bottom: 12px;
    font-size: 30px;
  }
  .comparison > div {
    padding: 30px 24px;
  }
  .offer {
    min-height: 620px;
  }
  .offer h2 {
    font-size: 48px;
  }
  .tape {
    top: 30px;
    right: 20px;
  }
  .mobile-cta {
    position: static;
    display: flex;
    width: 100%;
    min-height: 54px;
    margin-top: 8px;
    border-radius: 13px;
  }
  .site-footer {
    padding: 54px 20px 26px;
  }
  .footer-lead {
    grid-template-columns: 1fr;
    gap: 32px;
    padding-bottom: 44px;
  }
  .footer-brand .wordmark {
    margin-bottom: 24px;
  }
  .footer-brand .wordmark img {
    width: 205px;
  }
  .footer-brand > p {
    font-size: clamp(30px, 9.2vw, 42px);
  }
  .footer-contact {
    width: 100%;
    min-width: 0;
    padding: 14px 15px 14px 20px;
  }
  .footer-directory {
    grid-template-columns: 1fr;
  }
  .footer-directory section,
  .footer-directory section + section {
    padding: 28px 0;
    border-left: 0;
  }
  .footer-directory section + section {
    border-top: 1px solid rgba(255, 255, 255, 0.1);
  }
  .footer-base {
    grid-template-columns: 1fr auto;
    align-items: start;
    padding-top: 22px;
  }
}
@media (prefers-reduced-motion: reduce) {
  *,
  *:before,
  *:after {
    scroll-behavior: auto !important;
    animation: none !important;
    transition: none !important;
  }
  .reveal {
    opacity: 1;
    transform: none;
  }
}